For Dana Ramseur, owner of Dana’s Fine Jewelry in Historic Downtown Newton, NC, the world of gemstones and fine jewelry has always felt like home. Her earliest memories are of following her grandparents around their store, Gregory Jewelers, which they ran in Newton for 25 years.
“I cherished those moments spent alongside my mom, watching my grandparents help customers and share their passion. My grandfather taught me how to engrave and my grandmother showed me how to wrap presents and take care of customers,” recalled Dana.
Though she initially pursued nursing, Dana’s heart was always in jewelry. That calling eventually led her to wholesale trade shows, showroom management, and jewelry manufacturing. “Working in wholesale really helped me learn so much more about the industry. I got to see jewelry from the design stage into a wax and then into a beautiful piece of art,” she said.
In 1996, at just 24 years old, Dana’s lifelong dream became reality. When her grandparents’ former building became available, she took a leap of faith. “I was determined to pursue my passion and not spend my life wondering ‘what if,’” Dana said. Nearly three decades later, Dana’s Fine Jewelry continues to thrive, offering a trusted, personal, and family-oriented jewelry experience.
A Partnership Sparked at Trade Shows
Part of Dana’s success story is her long-standing partnership with Hala, a diamond wholesaler and manufacturer from Los Angeles. Dana first met Hala’s brother, Gabbie, while working in wholesale. “He taught me so much about diamonds and gemstones. Later, I met his sister, Hala, and we bonded over our shared love for jewelry. When Gabbie passed away, Hala carried on the family business and our partnership only grew stronger,” said Dana.
Hala is deeply connected in the jewelry world. “She is a member of the Diamond Council and has incredible resources. If I need something rare, like a five-carat diamond or a unique gemstone, we can find it. Because they manufacture, it cuts out the middleman, so the pricing is amazing,” Dana explained.
The Semi-Annual Diamond Extravaganza
The partnership shines brightest during the Diamond Extravaganza, held twice a year at Dana’s Fine Jewelry. This year’s event is set for Friday, October 10, 11 a.m.–6 p.m., and Saturday, October 11, 10 a.m.–4 p.m.
“Hala brings a huge selection of diamonds and gemstones in all shapes and sizes, as well as finished pieces like tennis bracelets, rings, and necklaces. She always surprises me with something unique and breathtaking,” said Dana.
Guests can expect loose diamonds, canary yellows, sapphires in many colors, and an extensive selection of finished jewelry. It’s also the perfect time for upgrades. “Normally, we don’t purchase diamonds in-store. But during this event, customers can bring in their diamonds to trade up. Having Hala here is so valuable—she can evaluate each stone in front of the customer,” Dana said.
Beyond Diamonds and Into the Holidays
While centered on diamonds, the event also includes buying pre-owned Rolexes, old gold, and unwanted jewelry. “If it’s something worth saving, we can sell it in our consignment and estate case,” Dana explained.
The store also specializes in redesigning outdated jewelry. “Jewelry is meant to be loved and worn. We love giving new life to old pieces,” she said. With the holidays approaching, now is the perfect time to design something special or take advantage of layaway through Christmas.
A Store with Heart
What sets Dana’s Fine Jewelry apart is its unwavering focus on customers. “Customer service doesn’t exist at most places anymore. We listen, explain the jewelry they’re purchasing, and go the extra mile to create their dream ring. I get just as excited as they do when we find it,” Dana said.
She also keeps wish lists on file, offers complimentary gift wrapping, and shares tips on Facebook.
As Dana reflects on her journey, her passion shines as bright as her diamonds. “I love hosting events like the Diamond Extravaganza, educating customers, and sharing my love for jewelry. Shopping local ensures you get the best quality, service, and price. Jewelry is meant to be seen, felt, and cherished.”
As Dana puts it, “Every day since opening my doors has been a celebration of a dream come true and I am so grateful for the journey that led me here.”
Dana’s Fine Jewelry is located at 108 N Main Avenue, Historic Downtown Newton, NC. For appointments, call 828-466-1999 or email [email protected].
