photos by: NICOLE CLARK PHOTOGRAPHY
Thanks to her degree in musical theatre, Cassandra Howley Wood’s life has always been filled with beauty, fashion and design, and now as the owner of Buttercup Bride – as her website says – her days include “A touch of fabulous!”
That personal, almost magical, touch now awaits all brides-to-be who visit Buttercup Bride in Mooresville to find their dream wedding gown. Equally beautiful options for beloved mothers and bridesmaids can also be special ordered to complement your sizes and color needs.
Cassandra’s keen eye for design and passion for providing a truly personal experience are a winning combination, and don’t be surprised if you’re met with a dash of whimsical romance and dramatic glamour, as well! Those magical moments are wrapped in the ambiance of her charming boutique that emerged from a stroke of truly good luck three years ago.
“I love all things fashion, and bridal has always felt like the most exciting part of the fashion industry,” shares Cassandra. “I dreamed of opening a women’s boutique for years, and I wanted to be able to help all women, from petite to curvy, feel confident and beautiful. I truly felt I had the eye to help match every body type to the right style of clothing.”
The fortunate timing came in 2021 when Covid was still strong.
“The business inside of our building closed,” shares Cassandra. “My boyfriend (now husband) owned the building and offered me the opportunity to open my boutique! I knew it was off the beaten path a bit, so it needed to be a destination spot – and bridal is definitely a destination!”
Situated near downtown Mooresville, Buttercup Bride welcomes brides from both the Lake Norman and Charlotte areas, and is artfully designed to help clients embrace their own unique beauty. The dream behind Buttercup is a personal, luxurious experience, and Cassandra recognizes the privilege of guiding a bride to feeling her most beautiful on the happiest day of her life! Cassandra is a recent bride herself, and she and husband, Sean, have a blended family of five children (four teenage boys and a nine-year-old girl) and two dogs.
“We aren’t a warehouse full of dresses or a bustling shop with brides bumping elbows,” says Cassandra. “Experience is our number one priority. Our staff truly cares for each of our brides – we don’t employ salespeople, we hire and train our staff to be honest, knowledgeable, caring and fun. We want every bride to leave having had the most magical and memorable experience.”
No matter your size or personal style, Cassandra promises a pampered experience beyond compare!
“I found my dream dress at Buttercup Bride and had the pleasure of actually working with the owner! She made me feel special at all times. I lost my mother two years ago, and it was definitely hard going wedding dress shopping without her, but the staff made it so easy! They also recommended an amazing seamstress who added custom sleeves to the already stunning dress. I couldn’t recommend them enough! Not only did I find my wedding dress, but my girls also found their bridesmaids’ dresses!” ~ Baylee E.
“I had a great experience at Buttercup Bride. The appointment was the most thoughtful and memorable dress fitting I had. My family and I felt so welcome at this shop. We were given wine and snacks in a perfect, no-pressure atmosphere. The gowns were beautiful and size-inclusive – this is a place where any bride will feel her most beautiful!” ~ Savannah G.
“I had the most incredible experience at Buttercup Bride! I visited with my mom, and after a less-than-ideal experience at another boutique the week before, I was feeling a bit apprehensive. But, Emily turned everything around! From the moment I walked in, she made me feel so comfortable and cared for. She pulled several dresses for me to try on, and I was blown away by how many I loved – it was almost impossible to narrow it down! I ended up with five dresses I absolutely adored, and Emily was so patient, even letting me try on my top picks again to make the final decision. The experience felt like a VIP moment – and the shop itself is absolutely adorable and welcoming. They truly have something for every bride, with dresses at all price points. I can’t recommend Buttercup Bride enough. Emily and the team will make you feel important, cared for and like the most beautiful version of yourself. A 10/10 experience!” ~ Brooke E.
Buttercup Bride is located at 502 E. Center Avenue, Suite A, in Mooresville, NC, 704.512.1336. Visit buttercupbride.com to book your personal appointment or an appointment to select amazing dresses for your entire wedding party. The boutique is open Monday through Friday by appointment only, Saturday 10:00 a.m. – 6:00 p.m. and Sunday 12:00 p.m. – 6:00 p.m. Follow Buttercup Bride on Instagram @buttercupbrideboutique for the latest details and trends!