photos by: KELLY REESE
Just walking through a seemingly ordinary spot in downtown Mooresville, you’re unexpectedly drawn in by a splash of vivid color – the newest mural at the back entrance of Juelerye’s building. You stumble upon this stunning new work by Esther Moorehead, a hidden treasure quietly waiting to be discovered.
At Juelerye, their motto says it all: Enter curious. Depart delighted.
The mural is exactly that kind of experience. At first, it surprises you – a vibrant invitation sparking your curiosity. But, when you step inside Juelerye’s walls, the full picture comes into view. You begin to see the layers of meaning woven throughout – the stories, symbols and connections that transform the mural from imagery to a vibrant story.
In line with E.B. White’s timeless wisdom – “Always be on the lookout for the presence of wonder” – the mural was created in collaboration with artist Esther Moorehead as a thoughtful expression of beauty, healing and belonging.
At its heart are eucalyptus leaves and branching forms, symbols of healing and connection that mirror how Juelerye weaves intention into every corner of its space.
Nestled among the branches are azaleas, deeply rooted in southern tradition, speaking to belonging and resilience; peonies, soft and slow to open, reminding us that true beauty unfolds over time – the same care Juelerye pours into curating its artists and collections.
White dogwood blossoms pay homage to North Carolina, tiny blue forget-me-nots whisper of memory and devotion, and cheerful billy buttons spark moments of joy and spontaneity. Each element was chosen with the intention to create a rich, living story.
The birds add movement and life – a cardinal symbolizes enduring love and remembrance; two bluebirds represent shared joy; a yellow warbler flits as a messenger of everyday delight; and a blue tit mid-flight encourages courage and transformation – a leap into possibility.
With her vividly bold yet playful style, Esther infuses every brushstroke and stunning color choice with intention and life, transforming the mural into a dynamic visual story that elegantly reflects Juelerye’s spirit within our community.
What started as a genuine effort to brighten a quiet corner has blossomed into a space that invites curiosity and connection to all who see it. If you find yourself downtown, take this as your personal invite to stop in and stay a while. Because this mural is more than just art – it’s a gentle reminder to stay curious, to look closer and to uncover creativity that quietly waits.
Discover more at juelerye.com, and follow along @Juelerye on Instagram and Facebook.
