Along Mooresville’s historic Main Street, there’s a place that invites you to slow down—where curiosity is welcomed, conversations linger, and artist-made treasures become part of a shared story. That place is Juelerye | Artisan Gallery & Gifts, a collection of handcrafted treasures founded in 2016 by Jacqueline and Nelson Bassett—a wife & husband team whose journey is as layered and thoughtful as the artists they showcase.
Juelerye isn’t just a gallery; it’s proof of what can happen when two people build something meaningful together from heart and hard work. The space reflects their partnership: Jacqueline brings heart, vision, and an unwavering belief in human connection. Nelson brings precision, patience, and a steady hand with the numbers—ensuring the foundation is as strong as the stories they share. As Nelson puts it, they are each other’s yin and yang.
What began as a small business has grown into a gathering place where real connections happen. In the gallery’s earliest days, Jacqueline personally called every online customer—and still does—forming relationships that stretch far beyond a single purchase. “We’re built for connection, not just convenience,” she says. “People shop with us because they feel something different here.” Juelerye has become a destination that friends and family return to again and again.
Juelerye’s mantra, “Enter Curious. Depart Delighted,” invites visitors to linger, ask questions, and engage with the artists whose work fills the space—both local and from across the USA. “We’re not just selling art, jewelry, home decor and gifts,” Jacqueline says. “We’re creating a space where stories are shared, and artists and customers become part of our extended family.”
As they approach their third anniversary in their current location, Jacqueline reflects on the calls that continue to warm her heart—when a customer reaches out to share how something they discovered at Juelerye brought joy, comfort, or meaning to their life or someone else’s. “That’s what success looks like to me,” she says. “It’s knowing we played a small part in their story.
Grateful for the support they’ve received, the Bassetts are focused on becoming part of the town’s fabric, continuing to nurture connections in the community they call home. When asked what advice they’d offer others starting their own venture, Nelson says, “Find the one who balances you—and helps you see what’s possible.” Jacqueline adds, “Don’t get pulled into everyone else’s idea of what you should do. Stay grounded in why you started, know what matters to you, and let that guide your choices.” She encourages other small business owners to never be afraid to chart their own course.
Looking ahead, they’re excited to collaborate with artist Esther Moorehead, who is creating a mural for the gallery—with a story soon to be revealed. Several special events are also on the horizon, including an “Evening with Esther” in June (date to be announced) and the Gallery Crawl on June 13th from 6–8 PM, featuring several of their artists.
In a world that often forgets the joy of pausing, Juelerye invites you to linger, connect, and take a little beauty with you when you go. Jacqueline and Nelson Bassett lead with heart—and when you walk through their open door, you just might leave feeling a little more connected than when you arrived. This summer, make time to visit their charming downtown Mooresville gallery and experience the warmth and creativity that make Juelerye a true community gem.
Visit us online:
www.juelerye.com
Follow us on social media:
Facebook & Instagram: @Juelerye
