The Publisher’s Perspective-December 2022

December is one of my favorite months – so many new memories to make with family and friends! I don’t think any of us take holiday “get togethers” for granted any more.

Getting to December, however, was another story. I cannot tell a lie – this issue of LKN was difficult, but was it worth it? Heck yeah! I couldn’t be happier about ending 2022 with this fabulous finale! Let us know what you think and please follow us on social media @lknmagazine. If you’ve missed an issue, check out our past issues online at lkn-magazine.com. You can also sign up for out monthly email newsletter to stay on top of the people, places, events and issues we cover.

What’s New?

First up, we have some new partners (and more in the works)! A BIG welcome to our new collaborators and new members of the LKN dream team. I’m happy to introduce Kate Shaw, our brand-new graphic designer. No doubt you will see her ‘stamp’ on this issue, but we are just getting warmed up and our team couldn’t be more excited! We’d also like to introduce Robin Shupe, our editorial director and go-to for so much more. Check out more details on both amazing ladies on our ‘View from the Lake’ on page 46).

Getting Around

As most of my friends and family know, I am directionally challenged (I can’t imagine a time before Google Maps). But I’ve really started to learn more about this area and its footprint – such a beautiful and growing community. I have really grown to adore the towns of Newton and Conover. And then on the other side of lake… Davidson, Cornelius and Huntersville are few more of my favorite places! Previously, everything seemed so far away, and now I see that many of these lovely locales are just a hop, skip and a jump from each other. Our readers and advertising partners repeatedly tell us they are happy to head to a new favorite restaurant, a fabulous boutique, or whatever they’ve discovered while shopping and attending events in our community. And we are honored to be a resource for our readers to find out about local events and local businesses! Speaking of… if you have an event coming up, please let us know. You can submit on our website and it’s free! Check out our current calendar of events on pages 76 – 81, don’t forget to check out our online events at lkn-magazine.com for those events that weren’t submitted in time for our December issue. So much to do over the holidays!

Shop Local!

Did you know that for every $100 spent at a small business, $48 is put directly back into the local economy? Some stats claim even higher than that! On the contrary, when you shop online at a national chain, less than $1 of that $100 goes back to the local economy. So, whether you need that perfect holiday party outfit or something for those that are hard-to-buy-for, please show our community some love and SHOP LOCAL! Need some ideas or inspiration? Check out our Holiday Gift Guide on pages 32 – 41!

Happy Reading,

Keela

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Keela Johnson

Hello! My name is Keela Johnson and I’m the founder of Forsyth Magazines, a family of three publications based in Forsyth County that started in 2005. After living in Clemmons for 30 years, I “retired” to Lake Norman and found a vibrant, active community of friendly people, as well as new hobbies like paddle boarding and gardening. However, with publishing in my blood, my heart and mind recognized a wonderful opportunity to further engage with this dynamic community and the members of my Lake Norman “neighborhood.” So… I am thrilled to announce that our team is launching a fourth publication: LKN Magazine! An opportunity to promote local! When my husband and I made the move to Lake Norman, I passed the torch for the Forsyth County-based magazines into the very capable hands of my daughter Brooke. I’ve been considering the right time to launch a Lake Norman-based magazine, and I firmly believe that time is now! With 19 years of publishing experience, our team has helped hundreds of businesses share their stories and connect with our 70,000 readers. We believe in the power of community and building a platform for local businesses to grow in an organic and powerful way. We’re so excited to bring this same concept to the Lake Norman market. What does this look like? Take a look at forsythwoman.com to see some of our content and flip through our digital edition. You can also check out @forsythmags on Instagram and Facebook, and find the Forsyth Magazines podcast on Spotify, Apple Podcast, and all major streaming platforms. What does LKN Magazine offer? Print ads, of course, and online exposure as well, but in addition to that, we offer so much more to help you tell your story to your target market. Editorial, social media promotion, a monthly newsletter, a podcast, and event sponsorship opportunities are all perks available for our advertising partners. I’d love to set up a time to chat with you over the phone or meet in person to discuss.

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