PHOTOS BY CARRIE ALLEN
For Bliss by the Lake Boutique owner, Charlotte Parris, her vision of the perfect small business is where shoppers do more than make a quick purchase and head back home. She wants them to come in – think of it more as a visit than an errand – and stay long enough to make a few new friends!
That happens every single day at Bliss by the Lake in Mooresville, where the name couldn’t be more appropriate for what you’ll find – and feel – while you are here. If you haven’t heard the story, Bliss by the Lake came about its name in the sweetest way! Charlotte and her daughter, Anitra, were pondering potential names for the boutique, and Charlotte mentioned she felt so very blessed by her new opportunity. Blessed became bliss, and since opening in 2019, thankful clients have also been blessed! The boutique features a perfect mix of tops, bottoms, outerwear, dresses, and basics such as leggings and camis, along with shoes, jewelry, belts, and other accessories to finish a signature outfit to perfection.
“Our personal goal is for every woman, no matter her style, size, or age to leave feeling happy and gorgeous,” explains Charlotte. “We cherish our customers.”
Charlotte and her team are also proud to be actively involved in the community – as members of the Lake Norman Chamber of Commerce and WINS – and love being able to support local charities whenever possible. Those amazing team of co-workers – Ann, Tami, and Sydney – bring their own special talents to the boutique. Making the store shine one hundred percent of the time, is very much a group effort!
Ann Hartley has lived in the area almost 22 years and has been with Bliss by the Lake since they began in 2019. Helping customers find an outfit that makes them smile makes the effort worthwhile — and also makes Ann smile! Ann runs the day-to day-operations of the boutique and is also in charge of inventory control.
Originally from Miami, Fl., Tami is very busy outside work with two children, three dogs, and three cats, and has also been with Bliss since the opening in 2019. She considers the loyal customer base more of an extended family. “We try to learn everyone’s personal style and preferences, because we love dressing our customers from head to toe!” Tami is the merchandising guru and is the reason the boutique always looks fresh.
While wearing her more traditional business owner hat, Charlotte says she will always cherish the idea of “brick and mortar,” but keeping current has proven to be not only successful for the boutique – but immensely fun!
Bliss by the Lake recently launched a successful online shopping experience – and an App. Be sure to follow them for plenty of exciting Facebook and Instagram Live posts – including “Coffee & Clothes” with Sydney! After beginning her Bliss career as a sales associate in high school, Sydney Regan joined the staff full-time after receiving a marketing degree in college and is now the Director of Marketing and Social Media.
“Over the past six months, we have seen tremendous growth on all our online platforms,” says Sydney. “With the creation of our website and app, our customers who love shopping online can browse products and watch live sales on their own time. Many customers prefer the in-person experience, as do we, but online selling has allowed them to choose items they like online before coming in. I have had a blast watching the Bliss name grow and can’t wait to see where the future takes us!”
A life-long Mooresville resident, Sydney has seen the area grow, but keep that small town feel, where friends are like family.
“What’s amazing about the culture of small business, and specifically boutique shopping, is how close we are with our customers,” she explains. “The women who shop here have supported us from the beginning. Although I love the marketing side of my job, helping customers choose pieces just for them is the highlight of my day.”
The ladies of Bliss by the Lake also have a lot of fun with their ladies’ night out events, welcoming the Bliss regulars – and plenty of new friends! – to enjoy themed drinks and snacks, while shopping and networking.
Always a supporter of small businesses, Charlotte often invites other local vendors to set up in the boutique, introducing shoppers to even more unique items. Be sure to follow them on Facebook and Instagram for event details and updates, especially with the holidays coming soon!
Bliss by the Lake Boutique is a true shopping treasure in Mooresville and is located at 126 Mooresville Commons Way, Ste. C. Store hours are Monday through Friday 10:00 a.m. – 6:00 p.m., and Saturdays from 10:00 a.m. – 4:00 p.m. Open Sundays by appointment. Reach the boutique at 704-662-0007. You can also email email@example.com for more information, and shop online at Blissbythelakeboutique.com. Their App is available on both Apple and Android devices.